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MEN & WOMENSWEAR FOR THE MOVEMENT

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Featured collection

  • Angela Davis Icon Shirt
    Black shirt with Angela Davis drawing on the front
    Regular price
    from $48.00
    Sale price
    from $48.00
    Regular price
    $56.00
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    per 
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  • Clair (Phylicia) Icon Shirt
    Sand shirt with Clair Huxtable Phylicia Rashad drawing on the front
    Regular price
    from $38.00
    Sale price
    from $38.00
    Regular price
    $56.00
    Unit price
    per 
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  • NEW! Tina Icon Shirt
    Cream shirt with Tina Turner drawing on the front
    Regular price
    $56.00
    Sale price
    $56.00
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  • Lauryn Icon Shirt
    Yellow shirt with drawing of Lauryn Hill on the front
    Regular price
    from $54.00
    Sale price
    from $54.00
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    per 
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  • Sade Culture Shirt
    black shirt with orange Sade graphic on front
    Regular price
    from $42.00
    Sale price
    from $42.00
    Regular price
    $44.00
    Unit price
    per 
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  • Malcolm X Icon Shirt
    Regular price
    from $56.00
    Sale price
    from $56.00
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  • "Hustle" Icon Shirt
    Regular price
    $62.00
    Sale price
    $62.00
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  • "Mamba" Icon Shirt
    Unisex Gold shirt with Kobe mamba drawing on the front
    Regular price
    $62.00
    Sale price
    $62.00
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  • JANET CULTURE TEE
    black shirt with orange Janet Jackson graphic on front
    Regular price
    from $42.00
    Sale price
    from $42.00
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  • "Hustle" Icon Crewneck (pre-order / sold out)
    Blue Nipsey crewneck sweatshirt
    Regular price
    $108.00
    Sale price
    $108.00
    Regular price
    Unit price
    per 
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  • Aretha Franklin Icon Shirt
    Brown shirt with Aretha Franklin drawing on the front
    Regular price
    from $56.00
    Sale price
    from $56.00
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    per 
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  • MLK Icon Shirt
    Black shirt with drawing of MLK on the front
    Regular price
    from $56.00
    Sale price
    from $56.00
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    per 
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  • Maya Angelou Sublimation Shirt (ON BACKORDER)
    Regular price
    from $62.00
    Sale price
    from $62.00
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  • Diana Ross Icon Shirt
    Regular price
    $56.00
    Sale price
    $56.00
    Regular price
    $56.00
    Unit price
    per 
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  • Limited Edition - Icons Varsity Sweatshirt
    Black crewneck sweatshirt with chenille letter patches on the front and patches with black icons on the sleeves
    Regular price
    from $280.00
    Sale price
    from $280.00
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    per 
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  • MLK tie dye Hoodie
    Regular price
    from $92.00
    Sale price
    from $92.00
    Regular price
    $180.00
    Unit price
    per 
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COOL NEWS, COLLECTION DROPS AND TRENDS

COOL SWIMWEAR COLLECTION

INTRODUCING COOL SWIM. CELEBRATING DIVERSITY, BEAUTY AND CULTURE. THE COLLECTION FEATURES OMBRE PRINTS, METALLIC FABRIC FINISHES AND NEW GRAPHIC PATTERNS CRAFTED IN THE USA.

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WHAT WE'RE KNOWN FOR

Shop our selection of must-have jackets and sweatshirts with the original ICON artwork featuring change-agents throughout history. We carry a range of sizes and even do custom sizes upon request.

SHOP MUST HAVES

TIE-DYE & BLEACH TRENDS LIVE ON

It looks like tie-tye and bleaching (we call it reverse dye), will continue trendiing thorugh Spring and Summer. Shop our exclusive, limited-ediition hand-dyed & bleached "not so basics."

FASHION THAT CELEBRATES US

Established in 2015 by artists Terrance & Johanne Wilson. Our love of art and passion for social justice inspired this line of statement-making, go-to pieces. We wanted to wear clothing that represented our experience as people of color, but the industry didn't have many options for us. So, we created this line of accessible, quality fashion for all of us. This is our love letter to the culture. We hope to educate, embrace and unify people from all backgrounds. 

PROCEEDS BENEFIT PROJECTS SUCH AS SCHOOL BEAUTIFICATION, PROFESSIONAL CAREER TRAINING, MENTORSHIPS, DISASTER RELIEF, INTERNSHIPS AND FEEDING THE DISENFRANCHISED. THESE EFFORTS ARE DONE THROUGH OUR LOCAL CHURCH.

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