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CREATE OUT OF LOVE

The style of the struggle for social justice.

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COOL NEWS, COLLECTION DROPS AND TRENDS

SPRING DROPS COMING SOON

Look out for the upcoming Spring drops which will include cropped shirt styles with our signature ICON designs and new swimwear pieces for men and women. Kids ICON shirts will also be restocked.

WHAT WE'RE KNOWN FOR

Shop our selection of must-have jackets and sweatshirts with the original ICON artwork featuring change-agents throughout history. We carry a range of sizes and even do custom sizes upon request.

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TIE-DYE & BLEACH TRENDS LIVE ON

It looks like tie-tye and bleaching (we call it reverse dye), will continue trendiing thorugh Spring and Summer. Shop our exclusive, limited-ediition hand-dyed & bleached "not so basics."

FASHION THAT CELEBRATES US

Established in 2015 by artists Terrance & Johanne Wilson. Our love of art and passion for social justice inspired this line of statement-making, go-to pieces. We wanted to wear clothing that represented our experience as people of color, but the industry didn't have many options for us. So, we created this line of accessible, quality fashion for all of us. This is our love letter to the culture. We hope to educate, embrace and unify people from all backgrounds. 

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